Less Miserable
Produced the video and managed the premiere of Less Miserable featured in 90% of TV markets nationwide on RightThisMinute a syndicated television program.
The Challenge
Develop an innovative statewide outreach campaign to identify and educate online Check ’n Go borrowers who may be entitled to significant refunds for interest, fees and finance charges.
The Solution
Produced and premiered a parody video of the trailer for the Oscar®-nominated film Les Misérables during Academy Awards week at events in both Los Angeles and San Francisco. The video, called Less Miserable, drew parallels between travails of the 19th Century French peasants and modern-day financial challenges that could force consumers to turn to online and storefront predatory lenders.
The Result
News coverage reached Manhattan's Times Square, and Less Miserable was featured in 90% of TV markets nationwide on RightThisMinute a syndicated television program. More than 2,000 claimants for restitution received refund checks totaling nearly $2.2 million.
