Carrotmob at Duboce Park Cafe

Organizing consumer purchasing to encourage businesses to become greener and more sustainable.

The Challenge

Organize consumer purchasing to encourage businesses to become greener and more sustainable.

The Solution

At a Carrotmob event, a mob of people spends money to support a business, and in return, the business makes an improvement that people care about. You win, the business wins, the community wins, and the earth wins. The events are called Carrotmob because they use the 'carrot' instead of the 'stick' to encourage businesses to effect positive change.

The Result

Duboce Park Cafe pledged to invest 50% of its proceeds to make the cafe a greener business. In just three hours, Duboce Park Cafe tripled its afternoon sales and served three times as many people than they normally do in a full day. A full 50% of those sales—plus 100% of a full greening donation jar—was reinvested back into the business. By upgrading lighting, the cafe will reduce energy costs and become more sustainable. The event was featured inThe MINI International magazine and published in English, German, Spanish and French.