Steve Ngo for College Board

The Challenge

Develop a distinctive, durable and sustainable logotype and symbol for Steve Ngo for Community College Board.

The Solution

With San Francisco City College’s accreditation crisis engulfing the media, the signature had to communicate that Steve Ngo is an essential piece to 'Building Our Future.'

Used a font that expresses the appropriate personality and positioning of the campaign. Juxtaposed the logotype with a symbol of a keystone. A keystone is the final wedge of stone that is placed during construction that locks all the stones into position. The keystone is the most important stone in an arch structure, without the keystone the structure would collapse.

The Result

Steve Ngo received 103,030 votes and was the top vote-getter for Community College Board.